Susan Strickler, Ed.D.

Assistant Professor, Apparel Merchandising
NFA 237
Tele: 688-4002
Email: susan.strickler@sdstate.edu

Education
Ed.D. University of South Dakota, Adult and Higher Education, 1996
M.S. Texas Tech University, Clothing and Textiles, 1985
B.S. South Dakota State University, Textiles and Clothing, 1982

Research
Dr. Strickler’s research considers how the previous experience of potential or current employees impacts the effectiveness of orientation and the resultant service provided to the customers. Integral aspects to the research include retail orientation programs, experiential education of the retail employee, and delivered customer service.

Teaching
AM 172 Introduction to Apparel Merchandising
AM 372 Merchandising & Buying I
AM 462 Retailing
AM 472 Merchandising & Buying II
AM 480 Travel Studies
AM 487 Workplace Strategies
AM 490 Seminar: Professional Development
AM 495 Professional Practicum

Research Vision Statement
In my investigation of retail orientation programs, I have come to realize that the previous experience of the potential or current employees impacts the effectiveness of orientation and the resultant service provided to the customer. Three aspects which I feel are integral to this are: (1) the actual effectiveness of retail orientation programs, (2) previous experiential or educational experiences of the retail employee, and (3) the effectiveness of orientation programs and how it affects customer service.

It is my vision that there may be linkages between orientation training, continuing training and customer service provided.

Selected Organizations/Appointments
Member of ITAA (International Textile and Appparel Association)
Member of ACRA (American Collegiate Retail Association)

Publications
Strickler S.C. (pending). What relationships are found between experiential leaning and subsequent post-graduation jobs? Manuscript accepted for publication by International Journal of Business and Management Education.

Current Projects
Evaluation of National Intership Offerings
Infusion of Market Research into the Internship Process

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