Nancy Lyons, Ed.D

NFA 235
Tele: 688-4001
Fax: 688-4439
Email: nancy.lyons@sdstate.edu

Education
Ed.D. University of South Dakota, Educational Administration, 2001
M.S. North Dakota State University, Textiles and Clothing, 1977
B.S. North Dakota State University, Textiles and Clothing, 1974

Research
Dr. Lyons has been South Dakota’s lead researcher on the NC-222 committee studying the impact of technology on rural consumer access to food and fiber products. The AES appointment connects her with researchers from ten other states. They collected experimental data from consumers who were exposed to internet shopping websites and mailed surveys (N=2198) designed to identify sources – including internet – that consumers used to acquire products. Lyons also studies fashion advertising and sewn-product manufacturers.

Teaching
AM 121 Dress in Popular Culture
AM 231 Ready-to-Wear Analysis
AM 242 Textiles I
AM 274 Fashion Promotion & Visual Merchandising
AM 315 Apparel Design
AM 381 Professional Behavior at Work
AM 480 Travel Studies

Selected Organizations/Appointments
Member of NC-222 Regional Research Group studying attitudes of rural consumers towards shopping technologies (such as Internet shopping).
Member of International Textile & Apparel Association (ITAA), and reviewer for Creative and Innovative Teaching Abstracts.
Advisor to Apparel Merchandising Association

Publications
Worthy, S., Trautmann, J., Miller, B.R., Hyllegard, K., Lakner, H., Damhorst, M., Bastow-Shoop, H., Lyons, N., & Manikowske, L. (accepted for publication). Rural consumers' online shopping intentions for home furnishings and furniture products. Journal of Family and Consumer Sciences.

Course Information

AM 121 - Dress in Popular Culture
AM 231 - Ready-to-Wear-Analysis
AM 381- Social Skills in the Business Environment

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