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News-Editorial Specialization (Major)
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The News-Editorial Specialization is for students planning a career in print journalism. The careers include reporters, feature writers, photographers or editors on weekly or daily newspapers or magazines. This sequence is also for students preparing to work for wire services like the Associated Press or in public relations.
News-Editorial Specialization Objectives: This sequence is designed to provide students with a quality undergraduate education in the liberal arts, sciences and technology and to couple this instruction with specialized training in news gathering, news writing, editing and related skills and subject-matter areas of journalism. The purpose of the specialization is to prepare students for news reporting and editing positions in professional journalism and in related communication fields, and to teach students to live and work in a culturally diverse society.
In addition to the core courses, news-editorial students are required to take:
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 MCom 311, News Editing |
| MCom 438, Public Affairs Reporting |
| MCom 412, Advanced Editing |
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The required courses, including core, total 22 hours. News-editorial students let interests determine their remaining electives. They are most likely to take:
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| Advanced Reporting or Magazine Writing (they are strongly encouraged to have at least one more writing course), |
| Radio News Reporting |
| Public Relations |
| Principles of Advertising |
| Media Administration and Management |
| Advanced Photography |
| Photojournalism |
| Editorial Writing and Policy |
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News-editorial students are required to take PolS 210, State and Local Government.
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Broadcast Specialization (Major)
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This specialization is designed to provide students with quality undergraduate education in the liberal arts, sciences and technology and to couple this instruction with specialized training in news gathering, news writing, editing and related skills and subject-matter needed for broadcast journalism. The purpose of the specialization is to prepare students for news positions in electronic communications and to teach students to live and work in a culturally diverse society. The specialization requires:
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| MCom 331, Video Production (taught by the Department of Communication Studies and Theater) |
| MCom 332, Broadcast Writing and Reporting |
| MCom 333, Television News Reporting |
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MCom 438, Public Affairs Reporting, is strongly recommended. Broadcast sequence students take the core classes, but do not take MCom 213, Journalism Typography. The sequence has 22 required hours. Advanced Television News Reporting, has been added to the broadcast curriculum recently. It is an elective that is a capstone course for seniors.
Broadcast production courses are taught in the Department of Communications Studies and Theater (formerly the Speech Department. CST’s broadcast courses are designated MEPR, and they are counted as part of the student’s journalism credits. The emphasis of the broadcast journalism sequence continues to be on news.
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Advertising Specialization (Major)
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The Advertising Specialization is for students planning careers in the field of advertising. This includes working for media organizations in advertising departments, advertising agencies or companies that have their own advertising departments. There are career opportunities in creating, buying and selling advertising.
Advertising Specialization Objectives: This sequence is designed to provide students with a quality undergraduate education in the liberal arts, sciences and technolgy and to couple this instruction with specialized training in advertising’s creative process, its media planning process and its campaign development process as well as in related skills and subject-matter areas of journalism. The purpose of the specialization is to prepare students for advertising positions in media, in agencies and in private industry, and to teach students to live and work in a culturally diverse society.
In addition to the core courses, students in the advertising specialization are required to take:
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| MCom 370, Advertising Principles |
| MCom 371, Advertising Copy and Layout |
| MCom 372, Advertising Media Strategies |
| MCom 442, IMC Campaigns |
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All four courses are three-credit courses. The required courses, including core, total 27 hours. Advertising students are also required to take two courses in economics — Econ 201, Macro-economics Principles, and Econ 391, Consumers and the Market.
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Agricultural Journalism
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The Agricultural Journalism Sequence is for students seeking careers that combine agriculture knowledge and journalism skills. Graduates work as ag editors for newspapers and magazines, ag directors for radio and television stations, writers and editors for farm and breed publications and in public relations for agri-business companies.
Agricultural Journalism: Agricultural journalism students are required to take:
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| MCom 210, Newswriting and Reporting |
| MCom 220, Intro to Digital Design |
| MCom 225, Intro to Digital Delivery |
| MCom 265, Basic Photography |
| MCom 311, News Editing |
| MCom 430, Media Law |
| MCom 495, Internship |
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They must also take one additional writing course. The remainder of their work in journalism — minimum of 30 hours, maximum of 36 hours — will depend upon their career plans.
Since careers in ag-journalism have the same breadth as the journalism profession, students may elect to emphasize broadcast in order to be a farm director for radio or television, or news-editorial to work as a reporter or for a newspaper or an ag magazine, or public relations to work in agri-businesses. Additionally, the students take 12 hours of general agriculture courses and another 12 hours in agriculture electives. The department works well with the College of Agriculture and Biological Science.
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