Courses
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MCom (Journalism and Mass Communication)
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| Undergraduate Courses
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| MCOM 130 Introduction to Radio & TV (3 F)
History, structure, regulations, and financial support; potentialities and limitations; public responsibilities, impact on society. Crosslisted with MEPR 130.
MCOM 151 Intro to Mass Communication (2 FS)
A comprehensive look at the mass media in the United States and the world and how they work. Includes discussions of newspapers, magazines, radio, television, books, movies, recordings, advertising and public relations. Also studies mass media rights and responsibilities, ethics and censorship. Recommended for journalism majors and minors.
MCOM 155 Information Gathering (2 FS)
An introduction to the basics of gathering information ethically and legally from a variety of sources and analyzing and presenting information in a journalistic format.
MCOM 161, Desktop Publishing (3 S)
Basic principles, techniques, and technology of electronic layout and production.
MCOM 161L, Desktop Publishing Lab (0)
MCOM 210 Newswriting & Reporting (3 FS)
Gathering, evaluating and writing news. P, freshman English grade no lower than C. Not open to freshmen without consent.
MCOM 210L Newswriting & Reporting Studio (0)
MCOM 220 Introduction to Digital Media (2 FS)
An introduction to the basics of digital imagery and design for the news media
MCOM 220L Introduction to Digital Media Studio (0)
MCOM 225 Introduction to Digital Delivery (2 FS)
An introduction to the basics of digital audio and video for the news media
MCOM 225L Introduction to Digital Delivery Studio (0)
MCOM 265 Basic Photography (2 FSSu)
Beginning camera and darkroom techniques, including processing and printing and digitizing black and white photographs. The student will also survey the field of photography and its uses.
MCOM 265L Basic Photography Studio (0)
MCOM 266 Photojournalism (2 FS)
Photography as it relates to the media and the public. Emphasis on the content and design of photo essays, legal and ethical aspects of photography. P, MCOM 265.
MCOM 266L Photojournalism Studio (0)
MCOM 311 News Editing (3 FS)
The evaluation and editing of news stories, with an examination of editing problems, copy reading techniques, page makeup and design, headlines, picture usage, legal and ethical issues.
MCOM 311 News Editing Lab (0)
MCOM 313 Publicity Methods (2 FS)
Newswriting, organizing publicity campaigns, press relations. (Cannot be taken for credit by journalism majors.)
MCOM 314 Sales, Promotion & Marketing (3 S)
Promotion, sales, advertising, circulation, practices and theories of marketing in advertising and graphic arts.
MCOM 316 Magazine Writing & Editing
Includes overview of the magazine industry, how to write and submit freelance articles. Students write and submit articles for publication and edit a departmental magazine.
MCOM 330 Writing for Electronic Media (3 S)
Preparation of continuities such as commercials, public service announcements, talks, interviews, drama, documentaries, and educational programs. Crosslisted with MEPR 330.
MCOM 330L Writing for Radio & TV Lab (0)
MCOM 331 Video Production (3 FS)
Includes preparation and presentation of talks, interviews, discussion and extension and community services for broadcast. Crosslisted with MEPR 331.
MCOM 331L Video Production Lab (0)
MCOM 332 Broadcast Writing and Reporting (3 FS)
Radio news reporting, writing, editing and producing. Crosslisted with MEPR 332. P, MCOM 210 for majors; MEPR 330 for others.
MCOM 332L Broadcast Writing and Reporting Studio (0)
MCOM 333 Television News Reporting (3 FS)
TV news videography, reporting, writing and video editing. Lab practice with videotape. Crosslisted with MEPR 333. P, MCOM/MEPR 331, 332, or consent.
MCOM 333L Television News Reporting Studio (0)
MCOM 335 Broadcast Programming (3 S)
Program types and essentials of effective structure. Audience characteristics and preferences. Managerial problems. Special consideration of agricultural, commercial, and educational broadcast requirements. Crosslisted with MEPR 335.
MCOM 340 Broadcast Announcing and Performance (3 S)
Junior-level required course that emphasizes presentations before cameras and microphones. This includes the fundamentals of voice and articulation for effective on-air performance on both radio and television. Other topics addressed are audience perception, delivery styles and on-camera appearance. MCOM and MEPR majors only.
MCOM 340L Broadcast Announcing and Performance Lab (0)
MCOM 365 Advanced Photography (2 S)
Exploration of photojournalism and electronic photojournalism. Emphasis on putting together a professional photojournalism portfolio including black and white and color. P, 160 or consent.
MCOM 365A Advanced Photography Studio (0)
MCOM 370 Advertising Principles (3 FS)
Study of advertising as an institution. Discuss historical foundations, economics, social consequences, structure, planning, execution and evaluation phases of the advertising process. Discuss advertising as it relates to other types of marketing communication. P, junior standing or consent.
MCOM 371 Advertising Copy and Layout (3 FS)
Discuss principles and techniques for developing creative campaigns. Laboratory assignments are designed to apply thinking, design and writing skills to creative problems for different media and different targets. Encompasses creative development for all advertising media. P, MCOM 370.
MCOM 371L Advertising Copy and Layout Studio (0)
MCOM 372 Advertising Media Strategies (3 S)
Learn theory and fundamentals of evaluating advertising media. Analyze marketing variables, media characteristics, sources and strategies. Use computer planning models. Assigned range of planning problems and develop media plan within an integrated marketing framework. P, MCOM 370.
MCOM 372L Advertising Media Strategies Studio (0)
MCOM 410 Advanced Reporting (3 S)
Political, scientific, social issues done in in-depth reporting. P, 210.
MCOM 412 Advanced Editing Lab (1 FS)
Advanced editing and production.
MCOM 413 Computer Assisted Information Gathering (Su)
Use of computers to gather information online for journalists and to analyze data.
MCOM 413 Computer Assisted Information Gathering Studio (0)
MCOM 433 Advanced Television News Reporting (3 F)
In-depth analysis of television news reporting, writing, videography and video editing techniques. Major emphasis on out of class assignments. P, MCOM/MEPR 331, 332, 333, or consent.
MCOM 433L Advanced Television News Reporting Studio (0)
MCOM 438 Public Affairs Reporting (3 FS)
Covering and writing news of government, politics, economics, education, and social issues at the local, county, and state level. P, 210, PolS 210 or consent.
MCOM 438L Public Affairs Reporting Studio (0)
MCOM 442 Integrated Marketing Communication Campaigns (3 FS)
The capstone course of the advertising sequence. Use case study method and develop complete integrated communication plan for client. Make formal advertising campaign presentation.
MCOM 442L Integrated Marketing Communication Campaigns Studio (0)
MCOM 470 Advertising Design (3)
A studio course in advertising design with an emphasis on concept development, graphic design, research, organization and presentation. (For advertising majors — crosslisted as ArtD 465.) P, MCOM 371 or ArtD 351 for Visual Arts majors.
MCOM 472 Media Research and Planning (3 F)
This course develops the ability to conduct and analyze advertising and media research, and to prepare and execute a comprehensive consumer or audience plan.
MCOM 473 Advertising Campaigns (3 FS)
The capstone course of the advertising specialization. Use case study method and develop complete integrated communication plan for client. Make formal advertising campaign presentation. P, 370, 371, 372, and consent.
MCOM 489 Portfolio Production and Design (1-3 FS)
Planning, creation and production of portfolios for a variety of purposes
MCOM 489L Portfolio Production and Design Studio (0)
MCOM 490 Senior Seminar (1 FS)
The capstone course of the news editorial specialization.
MCOM 492 Special Problems (1-2 FSSu)
P, Senior Standing.
MCOM 493 Topics in Journalism (1-5)
MCOM 494 Internship (1-4 FSSu)
Supervised media experience; print, broadcast, public relations. P, consent of department program coordinator.
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| Dual Numbered Courses
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| MCOM 405-505 Theories of Communications (3 S)
Major theories of communication, including media and interpersonal communication.
MCOM 406-506 Public Opinion and Propaganda (3 S)
Formation and measurement of public opinion; role of the media; propaganda techniques, agencies, theories. P, Senior standing, consent.
MCOM 415-515 Editorial Writing & Policy (2 F)
Opinion function of periodicals; great editorials and editorial writers; writing editorials; shaping policy.
MCOM 416-516 Mass Media in Society (3 S)
Rights and responsibilities of the press; relation of the media to individuals and society; role of media in a free society.
MCOM 417-517 History of Journalism (3 F)
Development, impact and importance of individual journalists and media in U.S.
MCOM 418-518 Women in Media (3 F)
This course examines contributions of women to the mass media from colonial era to present. It also studies the portrayal of women by the news media and by advertising, and it studies the roles currently played by women in the media and in supporting areas of advertising and public relations.
MCOM 430-530 Media Law (3 FS)
Study of the sources, processes, content and application of law and regulation in the mass communication context and of the ethics of communications practitioners.
MCOM 437-537 Educational Radio & Corporate TV (3)
Preparation, presentation of educational and instructional materials for radio, TV, and film and classroom use. Crosslisted with MEPR 437-537.
MCOM 474-574 Media Administration & Management (3 F)
Business practices, newspaper, magazine, and broadcast management.
MCOM 475-575 Public Relations (3 S)
Interpreting institutional and industrial policies and programs to the public.
MCOM 476-576 International and Ethnic Advertising (3)
This course develops an understanding of international and ethnic advertising and marketing. Students gain experience in marketing decisions that reflect an understanding of intercultural and international markets and explore the social and ethical issues in such marketing.
MCOM 482-582 Travel Studies (1-5 SSu)
This travel study course is designed to provide extra-mural educational experiences, as approved by and under the direction of a faculty member and may be in cooperation with faculty and administrators of other institutions. Students will participate in hands-on activities and design educational activities for presentation at selected locations. Includes pre-travel orientation, post-travel self-evaluation and a written report.
MCOM 492-592 Topics (1-5)
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| Graduate Courses
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| MCOM 693 Workshop in Communications (1-4 Su)
MCOM 751 Special Problems in Communications (1-3 FSSu)
MCOM 762 Special Problems in Radio, TV or Film (1-2)
MCOM 797 Research Methods in Communication (3 S)
MCOM 788 Master's Research Problems/Projecxts(2-3 S)
MCOM 791 Independent Study (1-3 FSSu)
MCOM 798 Thesis (1-7 FSSu)
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